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Project Description
PSEG, a publicly traded energy and energy services company headquartered in New Jersey, was in need of a comprehensive marketing package to help the City’s economic development endeavors. The goal of the package was to promote and attract businesses to Newark, for the benefit of the Newark real estate community in marketing their commercial properties and planned developments.
Newwork was on the team hired to create a comprehensive real estate marketing package promoting commercial real estate and the Newark Innovation Zone within the City of Newark. Our team worked closely with PSEG Area Development LLC, in cooperation with the Newark Regional Business Partnership (NRBP) and the Newark Real Estate Board (NREB), to identify the Marketing Concept for the package and implement the concept in the print materials which included the overall package, a detailed map, and 25 inserts. Newwork led the team in determining the Marketing Concept, which centered on the identification of 5 key Advantages the city offered, helped develop relevant content and designed a detailed, yet functional map of Newark’s downtown.
Fold-out Map / Brochure
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Marketing Folder / Inserts
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