Project Description
Axis Design Group, an engineering firm based in Newark, New Jersey, was in need of updated marketing materials that improve the way the company promotes its services and its brand.
Newwork worked with the company management to determine the best solution for updating materials within a specific budget and timeframe. It was determined that a complete redesign of the website was needed. Our team conducted a comparative analysis of other engineering firm websites, grouped design examples, developed the site architecture and presented it to the client in order to decide on a direction for the concept design. Through the redesign of the website, content was revised and reorganized, and the existing brand was fully expanded upon in order to highlight the differentiating features which make Axis unique in the industry. The website was refocused to target the firmís current and prospective international and domestic client base and increase recruitment. It was launched in February, 2008.
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Information Architecture
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